Press and animated video, shown at POS and online.
Storyboarding, CAD data conversion, 3D modelling, Rigging, Animation, Rendering and Compositing.
The Sayonara is Mizuno’s lightest running shoe to date, utilising a one piece stitching process which allows for the shoe to remain strong but incredibly lightweight. Combined with the U4IC midsole, they provide the runner with a great long distance running shoe.
The result was an engaging and informative promotion that helped to communicate the Mizuno Wave Sayonara as the most advanced, lightweight running shoe.