Mizuno – Wave Sayonara

THE ULTRA LIGHT RUNNING SHOE

 

 

 

Media

Press and animated video, shown at POS and online.

Techniques

Storyboarding, CAD data conversion, 3D modelling, Rigging, Animation, Rendering and Compositing.

 

Challenge

The Sayonara is Mizuno’s lightest running shoe to date, utilising a one piece stitching process which allows for the shoe to remain strong but incredibly lightweight. Combined with the U4IC midsole, they provide the runner with a great long distance running shoe.

Results

The result was an engaging and informative promotion that helped to communicate the Mizuno Wave Sayonara as the most advanced, lightweight running shoe.

 

 

SAYONARA_BLIMP_FINAL_NEWMUSIC_h264_1080p (0-00-36-00)  SAYONARA_BLIMP_FINAL_NEWMUSIC_h264_1080p (0-00-22-04)

Sayonara_4K_1001_WIP_v02  Sayonara_4K_1002_WIP_v02 Sayonara_4K_1004_WIP_v01

FIN.