Print and animated video, shown at POS and online.
Storyboarding, CAD data conversion, 3D modelling, Rigging, Animation, Rendering and Compositing.
The challenge was to produce an animation demonstrating the 18V Brushless Hammer Drill. We needed to show the different head attachments strengths in a fun and engaging way.
The result was an engaging promotion that helped to communicate the AEG Brushless powertools features.